Rada pre reklamu (The Advertising Standards Council – RPR) is the independent advertising self-regulatory organisation (SRO) in Slovakia, established in 1995 as a non-for-profit association.
The main aim of RPR is to secure and promote the dissemination of honest, appropriate, decent and truthful advertising.
The RPR brings together organizations that are actively involved in the marketing communication process – advertiser associations, advertising agencies, media as well as businesses, utilising promotion through advertising. The members are committed to comply with the Code of Ethics – Ethical rules of advertising practice and to uphold reputation of advertising.
In order to assess compliance of advertising with the Code of Ethics, the RPR has set up an independent external 12-member body, the Arbitration Commission (Committee). Committee members are experts in the field of marketing communication, which the Council considers to be personalities with inner integrity, capable of delivering an independent and competent assessment of advertising. The Arbitration Commission reviews complaints from members of general public, individuals and legal entities, associations and public authorities pertaining to breaches of the Code of Ethics by the particular advertisement. After considering the complaint, the Commission adopts an arbitration finding. Upon request, the Arbitration Commission issues also the so-called compliance certificate of whether an advertisement under preparation complies with the Code. Issuance of the certificate is subject to a fee.
Since 1995, the RPR is a member of EASA – The European Advertising Standards Alliance, European Alliance of self-regulatory bodies in advertising, based in Brussels. EASA has developed a system of called cross-border complaints, where a complainant from one country can complain about advertising disseminated in a different country. EASA aim is to represent the interests of marketing communication in shaping European legislation.